What do ChatGPT ads look like? See it — and build your own mockup

Updated 2026-06-04

Build a ChatGPT ad mockup

The interactive tool above this text renders a live preview of what a ChatGPT ad looks like in practice. Type your brand name, headline (up to 40 characters), and description (up to 150 characters) — the preview updates in real time. When you are satisfied, use Download PNG to save a full-resolution image, or Copy share link to generate a URL you can send to a colleague or share on social media. The mockup is accurate to the format OpenAI launched on February 9, 2026: a labeled Sponsored block positioned below the AI answer, rendered in ChatGPT’s current dark and light theme.

Anatomy of a ChatGPT ad

A ChatGPT ad has four distinct parts, each with a fixed specification.

1. The “Sponsored” label

The label appears at the top-left of the ad block, in a smaller, muted typeface — visually similar to how Google Search labels its paid results. It is always present and always says “Sponsored.” This is the only indicator distinguishing the ad from organic content on the page. OpenAI requires this label; there is no unlabeled placement option in the Ads Manager.

2. The headline (40 characters max)

The headline is the largest text in the block — comparable in visual weight to a link title. It is the first thing a user reads after the answer. At 40 characters, it is roughly six to eight words. The character limit is hard; the Ads Manager truncates anything longer.

3. The description (150 characters max)

The description sits below the headline in smaller body text. It is the main opportunity to communicate a value proposition or call to action. At 150 characters — roughly the length of a tweet — it needs to be specific rather than generic. “Get 30% off your first month of [Product]” is a different kind of asset than “Leading provider of enterprise solutions.”

4. The clickable link

The link appears below the description. Advertisers specify the destination URL in the Ads Manager; the display URL is typically derived from the domain. The entire ad block is clickable, not just the link text.

Placement in context

The entire Sponsored block appears below the AI-generated answer — not inside it, not interleaved with it, not above it. If a ChatGPT response runs three paragraphs, the ad appears after paragraph three. The visual separation is intentional and reflects OpenAI’s “answer independence” policy: the ad is appended after the answer is generated, and the two are meant to be parallel outputs rather than mixed content.

Users who see these ads are on Free or Go ($8/month) plans in the US, Canada, Australia, or New Zealand. Users on Plus, Pro, Business, Enterprise, or Edu plans do not see the Sponsored block at all.

The mockup tool above lets you experiment with all four elements — label, headline, description, and link — so you can preview what a real placement would look like before buying through OpenAI’s Ads Manager.